You Gotta Risk it to Get the Biscuit: The Confetti Beauty Story

Radhika Agrawal and Vaishnavi Gupta did not grow up planning to become entrepreneurs. Raised in a typical middle class family in Nagpur, the sisters fondly remember asking their grandfather endless questions about business when he started a stationery shop after retirement. Life took Vaishnavi into entrepreneurship through experience and serendipity after completing her CA and securing a cushy job at one of the Big Four companies, while Radhika worked on several ventures before founding Confetti Beauty.

The idea for Confetti came during a simple call between the sisters. Their four year old niece was playing with her mother’s makeup, just as they had done when they were young. They began asking whether girls growing up today should have beauty products made specifically for them. Their research brought another insight. Gen Alpha is beginning to experiment with beauty as early as eight, yet much of the market still offers products designed either for adults or as kiddish play kits. Confetti Beauty was created to fill that gap with safe, dermatologically tested, vegan colour cosmetics and playful packaging.

Today, Confetti Beauty sells directly through its website and Amazon India, serving teen girls across the country. Its popular products include Plot Twist, India’s first coloured eyeliners with stamps, and Tease Me Trio, a 3 in 1 lip and cheek product. The company has delivered products to more than 700 unique pin codes and has a team of six.

The early days brought plenty of problems, from finding manufacturers in a male dominated industry to handling stock outs and learning D2C marketing. The sisters also had to attract talent, pitch for listings on platforms such as Nykaa and decide where frugality should end and spending should begin.

Confetti launched in December 2025 through offline events in Pune and Mumbai, gaining its first 100 customers. One of its early breakthroughs came from a Meta advertisement built around the Indian idea of nazar, using the eyeliner stamp as a playful nazar ka tika. The sisters made a major personal bet by building the company in a hyper competitive but growing category without outside funding.

The business has already crossed Rs 1 crore in ARR, a milestone achieved with friends and family believing in them from the beginning. One of the most rewarding moments for Radhika and Vaishnavi was witnessing the real-world impact of Confetti. By providing stable employment, they enabled a team member to fund and support her nine-year-old daughter’s ambition of becoming a world-class badminton player.

With plans to enter Singapore and the UAE, add more products and reach a topline of Rs 100 crore within two to three years, the sisters are building with ambition. Their belief remains simple: “You gotta risk it to get the biscuit.”